I design products that
solve challenges + drive growth.

Portfolio

How I help teams

I’m a Senior Product Designer with UX & leadership experience building simple, high-quality solutions for complex industries. I partner with cross-functional squads to take ideas from zero-to-one and scale existing digital ecosystems.

Whether reshaping a consumer loyalty programme for wagamama, building a commercial B2B platform for Azzurri Group, launching a 5-star healthcare app for HCA UK, or simplifying creator tools at Zappar, I focus on designing honest, user-first experiences that deliver measurable business impact.

  • Embedding user research and an experimentation culture into product squads to de-risk features pre-launch.

  • Translating deep tech, regulated systems, and fragmented operational workflows into clear, intuitive interfaces.

  • Designing and documenting comprehensive design systems that protect quality and empower engineers to move faster.

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