Openr
Empowering hospitality teams to take back control of their tech
TL;DR
Juggling multiple delivery platforms (Deliveroo, Uber Eats, Just Eat) created a chaotic, multi-screen operational headache for restaurant staff trying to keep menus and orders in sync.
The challenge
My role
Leading a cross-functional UX team of product designers and user researchers to take Openr from an initial concept to a fully realised enterprise platform.
The big win
Beyond shipping a beautiful product on time, my team successfully embedded a user-research-first mindset into wagamama’s corporate culture—ensuring every feature was validated by real guests before a single line of code was written.
Flipping the script on loyalty
wagamama didn't just want another generic points-based digital punch card. They wanted to drive an 8% increase in visit frequency and secure long-term retention through genuine emotional connection.
Designing a zero-to-one B2B platform
As the UX lead, I guided my team through the end-to-end product lifecycle, balancing a high-level business vision with tactical, ground-level engineering execution.
Feature discovery & prioritisation
Facilitated collaborative ideation and user validation sessions to map out high-value features for busy restaurant environments.
Systemic design foundations
Defined and established core design system principles to ensure the platform interface could scale cleanly as new integrations were introduced.
Continuous delivery support
Implemented robust cross-functional ways of working, leading comprehensive developer handovers and providing close build support to protect design quality.
From internal tool to commercial asset
Openr completely streamlined how restaurant brands manage their digital storefronts, proving that complex enterprise software can feel intuitive to the end user.
Immediate internal rollout
Successfully deployed across major high-street brands including Zizzi, Ask Italian, and Coco Di Mama, dramatically reducing menu maintenance overheads.
Commercial scaling
The platform's operational success allowed Azzurri Group to commercialise the technology, successfully onboarding major external partners like the Stonegate Pub Company.