I am a product designer navigating the intersection of human behaviour and business strategy.

My career has been defined by a deliberate pursuit of variety, taking me from transforming clinical healthcare ecosystems to launching consumer loyalty apps, scaling enterprise SaaS platforms or simplifying complex spatial computing tools.

I am naturally drawn to environments where workflows are messy, constraints are tight and the path forward isn't immediately obvious. Taming that kind of complexity is exactly what keeps me engaged.

I view product design entirely as a team sport. I don't sit in an isolated loop waiting for a product specification, nor do I throw static wireframes over a wall to developers. Instead, I advocate for pragmatic validation—using lean prototyping and continuous user research to de-risk ideas early, while spending just as much time in workshops and team threads aligning stakeholders as I do inside Figma. I design with long-term scale in mind, ensuring everything I build is underpinned by systematic principles that empower engineering squads to move faster.

Away from the screen, my drive to build and cultivate things carries over into my everyday life. In my spare time, I trade pixels for timber, resetting my focus through woodwork. There is a quiet satisfaction in working with my hands to craft tangible objects, whether that is carving durable cutting boards for the kitchen or building toys for my two children. On weekends, I shift my pace entirely by visiting my local allotment. Watching things grow from seed to harvest requires the same traits I lean on daily in product design: patience, observation, and a respect for the foundational environments that allow things to thrive. I believe keeping one foot in the physical world makes me a more grounded, curious, and thoughtful designer in the digital one.